Intimate Skincare Guides
Plain-spoken guides to caring for intimate skin, from bikini line routines to getting ready for a holiday. Each one explains what to use, how to use it and why, with our chemist-formulated products.
Where should I start? If you shave, wax or laser your bikini line, start with why it deserves its own routine. Planning a beach or pool holiday? The four-week guide shows when to begin. Love wearing lingerie? Start with the lingerie-ready guide. Swim most weeks? Start with the swimmers' guide.
Bikini line and hair removal
Guides to the Bikini Ready Routine: a gentle cleanse, a leave-on exfoliating serum and a urea smoothing cream for the bikini line, inner thighs, bum and underarms.
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Bikini Ready Routine5 Reasons Why Your Bikini Line Deserves Its Own Skincare Routine
Why body wash and a quick shave aren't enough, and how gentle acids, urea and a fragrance-free cleanse work together.
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Summer holidaysHoliday Booked? 5 Reasons to Start Your Bikini Line Routine Now
A four-week countdown to your beach or pool holiday, plus carry-on friendly sizes and how to use the routine in the sun.
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ConfidenceLingerie-Ready Skin: 5 Reasons to Give Your Bikini Line Its Own Routine
How a three-step routine keeps the skin along lace edges and snug fits looking smooth and feeling comfortable.
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SwimmersSwim Every Week? 5 Reasons to Give Your Bikini Line Its Own Routine
A routine that fits a training week: a gentle post-swim cleanse, smoother-looking skin for a high-cut suit and urea for softness.
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Shop the routines
Every routine bundles products that work together, at a saving on buying them separately. Browse all routines or go straight to the Bikini Ready Routine.